The short version
I've followed curiosity more than plans. A few ideas turned into projects, a few projects turned into lessons and most of what stuck came from trial and error.
I'm a marketer, filmmaker and builder. I run PentaDimension, a growth marketing agency for ecommerce brands running serious ad budgets. Before that I was an Account Strategist at Google, a Product Marketing Manager at Blackhawk Network and I've held roles at Sleep Doctor and Wpromote.
I studied at the University of Southern California. I came up through the film industry — working as a line producer and bookkeeper on independent projects — before finding my way into SEO, then paid media, then the broader question of how things grow.
The through-line across all of it is systems thinking. Whether I'm structuring a Google Ads account, producing a film or writing an essay, I'm looking for the same thing: what's the simplest version of this that still works?
What I'm doing now
Building PentaDimension into something durable. Writing more — that's a big goal for me in the second half of 2026. Shooting on a Ricoh GR III whenever something catches my eye. Reading more than I'm consuming content. Trying to stay curious without mistaking motion for progress.
What I believe
Clarity beats complexity. The best strategies are the ones you can explain in a sentence. Most problems are solved by removing things, not adding them. And the work you do in public — the writing, the sharing, the willingness to be wrong out loud — is usually more valuable than the work you keep to yourself.