The story so far
I've followed curiosity more than plans. A few ideas turned into projects, a few projects turned into lessons and most of what stuck came from trial and error.
Current
PentaDimension
I started PentaDimension because I like figuring out how things grow. It's my space to build and test ideas around marketing, systems and strategy — the behind-the-scenes stuff that helps businesses work better.
Most days I'm experimenting with ways to make growth feel smoother — tightening what's messy, automating what's slow and finding patterns that actually stick.
Past roles
On the Google Customer Solutions Engage team I developed ad strategies for SMB clients, managed a book of 55 accounts per quarter and found ways to grow client spend while meeting their business objectives.
Blackhawk Network
Channel owner for SEO on Giftcards.com, the leading DTC e-commerce gift card brand. In 18 months drove a 15% increase in organic search revenue with 250+ product pages ranking for the first time. Led strategy for National Giftcard Week — 53,000 sweepstakes participants and multiple seven figures in sales.
Sleep Doctor
Drove qualified traffic to health vertical websites with over 15 million unique monthly visitors by identifying niche content opportunities, maintaining site health and finding unique ways to build links.
Wpromote
Managed over 10 client accounts at the largest independent marketing agency in the US. Consistently increased traffic by up to 20,000 unique visitors per month with the top client pulling in $1MM+ via organic searches.
Film
The New Americans: Gaming a Revolution
Expense tracking, budget management and resource allocation on the $2MM documentary project. Worked closely with senior production coordinators to ensure smooth operation during shoots.
Little Drummer Boy
Managed a $20K budget on the independent film. Negotiated a $2MM general liability insurance policy saving 30% of gross budget and coordinated COVID safety for 30 cast and crew members.